The Enchanter of Light: Commercial Aesthetics and Spatial Revolution of Backlit Banner Stands|777Sig
A glowing backlit banner stand in a midnight shopping district attracts 53% more foot traffic than surrounding stores—not a sci-fi concept, but a 2022 finding from the British Retail Consortium. While traditional printed fabric banners fade into visual oblivion in dim environments, backlit banner st...
Wednesday 07 May, 2025