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How to place banners and signs and measure for success?

How to place banners and signs and measure for success?


The ideal position for your promotional business signs will depend on a few factors, such as the type of business you have, the location of your storefront, and the demographics of your target audience. 

Every business storefront is unique in terms of its own structure, relevant location, and physical location on earth. Every situation for sign and promotion will be different and will require experimentation and quantitative testing so don’t be afraid to test out different arrangements and placements of your signs.

Here are 5 things to consider: 

  1. Place your signs at eye level: Make sure your signs are positioned at eye level, so they are easily visible to people walking or driving by.
  2. Choose high-traffic areas: Look for areas with high foot or vehicle traffic, such as busy streets, intersections, or shopping districts. You want to position your sign where it will be seen by as many people as possible.
  3. Consider the direction of traffic: If you're targeting drivers, position your signs so they can be easily read from a distance and from different angles. If you're targeting pedestrians, consider placing your signs near crosswalks or in areas where people tend to stop or congregate.
  4. Make sure your signs are well-lit: If you're placing your signs outside, make sure they are well-lit, so they can be easily seen at night or in low-light conditions. (We have a number of high vis and reflective material options to choose from with many of our products.)
  5. Be mindful of local regulations: Before placing your signs, check local regulations and zoning laws to make sure you're not violating any rules or restrictions.


The efficacy of your sign strategy is another consideration. Without knowledge on how your signs are performing it’s difficult to know how much better they could be performing using the different factors mentioned above. 

Here are 5 methods you can use to measure the effectiveness of your signs:

  1. Foot Traffic Count: You can track the number of people who visit your store before and after you put up a sign. This will help you determine if the sign is attracting more foot traffic and potentially increasing your sales.
  2. Sales Data: You can track your sales data before and after installing a sign. This can help you determine if the sign has resulted in an increase in sales or not.
  3. Survey: Conducting surveys with customers can be an effective way to gather feedback on the effectiveness of your sign. You can ask them questions like, "Did the sign grab your attention?" or "Did the sign encourage you to come into the store?" This feedback can provide insights into how effective your sign is.
  4. Observations: You can also observe the behavior of customers around your sign. Do they stop and read the sign? Do they take photos with the sign? Do they enter the store after reading the sign? These observations can help you determine if your sign is having the desired effect.
  5. A/B Testing or Call-to-action testing: this involves either creating two different versions of a sign and testing them to see which one is more effective or it can involve creating signs which have a specific Call-to-Action (CTA) that can be surveyed and measured upon transaction. For example, you could test two different headlines or images on your sign to see which one generates more foot traffic or sales or you can include messaging encouraging the customer to take part in the sale or deal mentioned on a sign. If that deal is mentioned nowhere else, it can be attributed to your sign placement directly or indirectly or through word of mouth - someone else saw it and related the information which is also a success!

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