Maximizing Your ROI: Longevity And Cost-Effectiveness of Signs
Maximizing Your ROI: Longevity And Cost-Effectiveness of Signs
Among the most popular reasons to use outdoor advertising and signs are high volume visibility, brand recognition, cost-effective, targeted placement, and 24/7 promotion. We can go into more details on each of these in future posts but for now we want to focus on the cost-effective component.
When your outdoor signs are displayed, they can catch the attention of passersby at any time of the day or night, increasing your business's visibility and exposure. Sometimes it’s easy to forget ultra-obvious things but when you think about it, a good sign in proper lighting is essentially marketing your business 24/7, even when your business is closed. This can help generate leads and attract customers even when you are not actively marketing or promoting your business. It’s like having a 24/7 salesperson. What an amazing thing!
Beyond this “so obvious that we forget about it” fact of signs, this consistently displaying of your signs establishes your business as a reliable and known presence in the community. This presence combined with longevity is what builds trust with potential customers and makes them more likely to do business with you. Although these are aspects of advertising and marketing that are more difficult to quantify, they are ultimately what forms the critical bond between a business and its local community. They also form the references people in their head see when they visualize the community around them or establish mental landmarks for orientation when moving around the neighborhood, town, or city. 
Your investment in a sign compared to other methods, such as TV or radio ads is going to be much less expensive in terms of upfront costs but the real cost-effective value is realized by the always-on or evergreen presence of the sign which is maximizing the return on your investment in signage every second or every day it is displayed.
At 777sign, these facts are core to our beliefs and operating procedure. That is why we specialize in creating durable and extremely long-lasting sign products. Our advertising flags, vinyl banners, and banner stands are prepared for 24/7 service in your business.
We enhance the cost effectiveness of signs by freeing our customers from having to purchase the same signs repeatedly. We want our customers to have signage that stays in use for their business for many years. We have been in business long enough and with enough long-standing clients to know that some of our signs have become multi-generational as the businesses have passed into the hands of new owners, sons, and daughters taking over.
Stories like that please us more than just repeated sales volume, that’s why we bring our 15 years of experience together to design and create signs that withstand the elements, including rain, snow, wind, and sunlight. We can offer the highest quality materials within each sign category and we make sure our signs are up to the test of frequent use. In doing so, we know that when the time comes to add new signs to your marketing and promotional strategy, you’ll come back to your sign partners here at 777sign every time.